For half a century, MSM’s flagship product, Gula Prai, has been the premium sugar brand in Malaysia and the most popular choice among consumers.

The 50 year-old iconic home-grown product, which carries an approximate brand value of RM624.3 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next.
Thus, Gula Prai certainly lives up to its slogan, “Sweetening Lives Since 1964.”

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