Here’s a sugar product that you won’t miss! Available almost everywhere and at every retail outlets in Malaysia. This sugar delivers an excellent taste, making it the ideal sugar to be used for general sweetening.
For half a century, MSM’s flagship product, Gula Prai, has been the premium sugar brand in Malaysia and the most popular choice among consumers.
The 50 year-old iconic home-grown product, which carries an approximate brand value of RM624.3 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next.
Thus, Gula Prai certainly lives up to its slogan, “Sweetening Lives Since 1964.”
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Fine Granulated Sugar
Another hot selling sugar product! Great to be enjoyed with your favourite beverage and home food preparation.
Soft Brown Sugar
Moist with small, fine crystals and has a subtle golden colour. Ideal for baking delicious cookies and cakes, when a fuller flavour is needed. It goes perfectly well with coffee too.
Popular with bakers because the fine crystal cream very easily into butter and dissolve more readily into meringues and batters. Caster sugar adds more volume to baked products, giving them a lighter texture, a result preferred by bakers.
No cake would be complete without it! A versatile ingredient in sweet bakery, sugar and chocolate confectionary, it provides a smooth, soft finish texture. It’s also great for cream fillings, shortbread, fondants, marshmallow and adding decorative touches.
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